Hope you will share more informative information. Awesome work!! Glad to hear I covered everything not sure Google would agree Thanks for stopping by Richi! Hi Brian, it was really nice to read you. Thanks man for your researched work. But all these factors does matter and its is true. How google could agree on it. We can just observe and experiment. Who knows, tomorrow there would be all new algos inside Google.
Thanks Sunny! Just a quick one — absolutely cracking amalgamation of ranking factors. In turbulent SEO times where the Penguin moves to improve the quality of rankings, a list like this is a must and I agree with everything here. Great stuff, Mischa.
Easy to implement because you are on a topic in a paragraph so the picture makes sense near it. Hot to use with infographics circling the web. Thank you, Jimbo! I did cover a few image-related ranking factors in point Image Optimization.
Is that what you mean? If using both then you can get dual gains. Hi Brian, I appreciated your effort collecting all seo factor, I think most of them are logical, other possible, and rest, as you say, just nerd speculation It is hard to believe that Google may take into consideration all of them. Sometimes we overestimate the ability to Google. Or maybe not, who knows? Anyway, sooner or later, Google will understand the meaning and the semantics of the contents.
The goal is still better user experience. High quality, fresh and original content will be the best SEO. As yours. You will see did-you-know function with nice images and facts. GOogle bot just assume, If a user stay for five minute that particular search term page, then it must be most useful resource rather then other pages which may have more backlinks… Its all my My Thoughts.. Thanks for the heads up about that.
It may also encourage some people to change their mind and stay on the site and click on an ad. Interesting observation, Sagbee! Your effort to build those factors is simply awesome. I try to crack-a-lack whenever I post, Krish! I think you and jon copper can do very well with this brain storming list. Lets make each theory with prove result? Hi Brian.. I read ur post first time. It is really wonderful..!! I see why Adrienne had to share this post on her blog. Very impressive Brian.
Wow you have done a tremendous job! And thank you for all the ranking factors. I hope that improving my site speed will simply get my rankings back; or I might be wrong. If Google spiders stop by and your site is down it can hurt your rankings temporarily.
This is a superb article. Not a single point missed this has helped me out a lot in educating my team of seo. Hello Brian, I just found this blog today in my search. Thank you so much for this great article more complete!
Thank you, put live favorite. Glad to hear that Ghis! Social signals and brand signals are definitely going to be big in the future. Because of all the latest over-optimization focusing on anchor markups, and social websites with not-so techie users, search engines are gonna emphasize on these signales.
Well, my 2 cents. Thanks a lot Brian! I think they Google may already use it as a brand signal. Brian Dean Great post. I would like to include sub domain, adding links at sub domains may play vital role for google ranking. You pretty well answered those questions in this post.
Thanks Dee! You usually have to a have a great, informative resource on your site and b own a trusted, aged Wikipedia account to add your link with. Again, not easy, but doable. Hi Brian, In factor So, if we have a link from Wikipedia to site A, and site A redirect to site B.
Do you think that is good or bad for SEO? It was leaked sometime in I guess. Hi Brian, This is genuinely inspiring. I watched your interview on internetmarketing. You have finally made me wake up to the need for awesome content, not just content for the sake of content! It means a lot to hear that. Trust me: I used to crank out content like a madman thinking that it would make Google and users happy.
When I posted less often it gave me a ton of extra time to put towards publishing mind-blowing stuff. Traffic, links, and social shares skyrocketed as a result. Let me know how the new approach works out for you, Eddie. Great work and you have spend hours to write the articles. There is another source for this you can try searchenginejournal. An awesome list of all the factors.
I think you have not missed any one of them…. Well written Brian! Thanks Ahmed. Haha, that makes sense. My pleasure, Labi. I like the rule of thumb that you write just enough to cover the topic…and not one word more. Just found this article courtesy of a post over at compete.
That never made any sense to me so I ignored that advice. Personally I think tags still work well. Glad you liked it, Ralph. My pleasure, Daniel. Thanks Brian, I was really searching for something like this over some time, since I got into blogging. Your list covers almost all factors and on top of it getting all those factors altogether at one place is very difficult.
All the best. Wow, this post is full of awesome! Thanks, Brian! I somewhat determined that it was written in by post comments. Thanks for the great aritcle. I was suprised of the fact about the keyword in the subdomain.
We were forbidden to use any sort of company name in a domain, but sub folders were okay. I just happened to put it on the front end and enjoy decent search engine rankings because of it. You want to talk about a subject, just buy any old domain and create a sub-domain on the keywords you want to rank for.
Thanks for your comment, Michael. I actually keep the date off on purpose. You might already know that Google uses over ranking factors in their algorithm… But what are they, exactly? Some are proven. Some are controversial.
And I recently updated this entire list for I love you so much right now. One more try … This post completely rocks my world. Have you compared this list to the Matt Cutts video site? Hey Matt. Thanks for your passionate support. Also, the mobile-first index should not be confused with mobile usability. Remember when a mobile version of your website hosted at m.
In the age of the mobile-first index , your mobile website is the lifeblood of your existence in the SERPs. While mobile responsive layouts are not required for mobile-first indexing, you still want to optimize it for better page experience, and in turn, rankings. Getting this right can bring big benefits. Even if the performance is good, if the song is off, no one will sing along with you. He goes on to discuss a website where he switched the URLs from a tag page to a subcategory page to link higher in the site architecture.
Not only does site architecture help users find what they are looking for with better website navigation , but it can also help search engine crawlers find more pages on a website. It should take a user only three to four clicks to find any page on a website. With the release of the Page Experience update, site architecture will have a bigger impact on your SEO.
This metric impacts many other factors related to SEO. For instance, Core Web Vitals impacts your usability. If a searcher goes to a page and converts, your UX, page speed, and content all affect the conversion rate. Pete J. Ad Experience was rolled out in and targeted Chrome users. Chrome could remove all the advertisements from your website if you are in violation of Better Ads Standards.
Chrome could now impact website owners for running aggressive ads. Glenn Gabe gave a breakdown of examples of Chrome ad filtering in action. Ad Experience is tied to page experience and Core Web Vitals because it is impacted by the user experience and how the user interacts with your website. After being a desktop-only ranking factor, page speed became a Google mobile ranking factor in The Telegraph, a British publication, found that a four-second delay reduced page views by Lighthouse is your friend.
Many fixes are relatively easy if they are done by someone who knows what they are doing not everyone knows how to minify JavaScript, for example. Optimizing your website can help your existing high-quality content get found faster by search engines and users. These are just a few of the ways that on-page optimization will still make a major impact for years to come:.
This information includes your title tag and page descriptions — the information about your sites that users see in the SERPs. There are plenty more meta tags to know in SEO. Created in , there are now almost different types of information you can include.
Schema markup is what helps Google display rich snippets in search results, making it an important part of SEO. Use a generator like this one from Hall Analysis for basic markup needs.
If your content provides more value to the intent behind the search query, search engines will serve your content in the featured snippet. Himani Kankaria shares her advice and tactics on how to optimize for featured snippets. Google Discover is like opening a Taco Bell combo box full of burritos, in that it has the potential for more organic traffic than the standard search results. Corey Morris, Vice President of Marketing for Voltage, talks about prioritizing your internal linking structure in five different areas:.
What this means is that your strategy for linking to different pages on your site should be user-centered first. A particularly important dimension of this query categorization is our analysis of whether your query is seeking out fresh content. If you search for trending keywords, our freshness algorithms will interpret that as a signal that up-to-date information might be more useful than older pages.
Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for.
The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.
Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.
We transform that data into signals that help our machine-learned systems better estimate relevance. These relevance signals help Search algorithms assess whether a webpage contains an answer to your search query, rather than just repeating the same question. Beyond matching the words in your query with relevant documents on the web, Search algorithms also aim to prioritize the most reliable sources available. To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic.
We look for sites that many users seem to value for similar queries. For example, if other prominent websites link to the page what is known as PageRank , that has proven to be a good sign that the information is well trusted. Aggregated feedback from our Search quality evaluation process is used to further refine how our systems discern the quality of information.
Learn More. When ranking results, Google Search also evaluates whether webpages are easy to use.
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